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Social Answers

Convert Shoppers with Fast Answers

According to Forrester, 55% of online shoppers are likely to abandon their online purchase if they can’t find a quick answer to their question.

Social Answers from PowerReviews increases conversions by allowing you to provide fast answers to questions from online shoppers. With Social Answers question and answer software you can display answers from your internal subject matter experts, verified buyers, or an online community. Skechers saw a 32% conversion increase with Social Answers.

Unlike traditional one-to-one support channels such as email, phone, or live chat, Social Answers FAQ software displays questions and answers as permanent assets on the product page, and are in the voice of actual shoppers, contributing to the authenticity of the content. This keyword-rich content improves organic search traffic and helps shoppers refine their purchase decisions.

Multiple Answer Sources

Questions can be answered by any combination of your internal subject matter experts, previous buyers, or our on-demand online answer community. Choose the right mix of responders in context of your internal expertise and resources, business hours, and desired response time.

Ask a Product Owner

Questions can be answered by verified buyers, speeding up response times and adding authenticity.

Expert Moderation

PowerReviews uses advanced fraud detection and profanity filter technology to moderate all questions and answers, ensuring authenticity and suppressing inappropriate content. Every question and answer is also reviewed by a human moderator to ensure the highest level of quality.

Virtual FAQ

As questions and answers appear on your product pages, a virtual FAQ is dynamically created, reducing future questions and improving organic search traffic.

Inline SEO®

Our patented Inline SEO approach drives significant improvements in organic traffic to your product pages by increasing keyword density and improving relevance and freshness of the page’s content.


Increase conversions by answering questions within 24 hours, the crucial time period that determines the success of turning browsers into buyers.

Boost Organic
Search Traffic

Social Answers improves relevance and freshness of content for search engine optimization (SEO) with keyword-rich, permanent assets on product pages.

Insights to Improve

Q&A conversations provide real time feedback that can reduce return rates, eliminate support costs and improve products and services.

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Case Study


“Because those who submit questions are already engaged, if we can give them the answers they want in a timely fashion, they usually buy the shoe.”

Timothy Lakin

E-commerce Merchandising Manager, Skechers

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Why PowerReviews?

See how we give brands and retailers the opportunity to generate and syndicate more authentic content faster and easier than anyone else in the industry.